What type of exploratory research designs would you...

2. What type of exploratory research designs would you suggest for each of the following situations? Justify your answers using specific illustrations and examples. a. The research and development director of Louis Vuitton suggests a new type of cologne for men that could be promoted by tennis celebrity Marat Safin. b. The General Manager of Thai Spices Restaurant in Hong Kong wishes to offer customers two new and exciting dinner items that would be a blend of fresh durians, herbs and chicken. c. A retail manager would like to know the popularity of a new brand of dishwashing detergent produced by Proctor and Gamble. a) In developing a research design for this particular situation, it would first be a consideration that Louis Vuitton†¦show more content†¦This may be done with a simple observational study. For example, offering free samples of the food in question to existing customers will provide valuable insight into popular opinion. c) To gain a better, in-depth appreciation of the marketing environment or consumption behaviour with regard to the new brand of detergent it may first be logical to examine any available secondary data. Analysis of such data may give a very clear indication of the brands popularity. As the product is already in circulation, sales information and other related figures may be extremely useful in determining the brands current market status. Experience Surveys may prove effective in this situation as well. There are many opportunities for experience surveys in this particular marketing problem. Anyone from a company executive to a product merchandiser can provide useful experience and knowledge that can benefit the research. Management can be probed for information obtained overseeing the overall operation of selling the product, whilst sales representatives can be questioned about their experience in dealing with front-line sales. Buying trends can also be measured by interviewing individuals outside the organisation; such as wholesalers and retails who can provide very accurate information and figures regarding popularity (ie. sales). Focus groups can also be used in this situation to measure consumer reaction, indeed focusShow MoreRelatedGuide to Writing Research Proposal and Thesis5636 Words   |  23 PagesGUIDE TO WRITING RESEARCH PROPOSAL AND THESIS STRUCTURE I Doctor of Philosophy (BA) Master of Science (BA) CENTRE FOR GRADUATE STUDIES SEPTEMBER 2009 INTRODUCTION All students pursuing a postgraduate programme under Structure I shall submit a thesis for examination as a requirement for the award of the degree. This would entail the preparation of a research proposal which is later developed into a thesis. This document provides guidelines for writing the research proposal and the thesisRead MoreMarketing Research and Information Systems47836 Words   |  192 PagesMarketing Research and Information Systems [pic] I.M. Crawford FOOD AND AGRICULTURE ORGANIZATION OF THE UNITED NATIONS Rome, 1997 This publication has previously been issued as ISBN 92-851-1005-3 by the FAO Regional Office for Africa. Produced by:   Agriculture and Consumer Protection This is one of a series of four texts on marketing and agribusiness prepared by an FAO project for use in universities and colleges teaching agricultural marketing, agribusinessRead MorePractical Guide to Market Research62092 Words   |  249 PagesAll rights reserved Copyright  © Paul Hague Paul Hague is hereby identified as author of this work in accordance with Section 77 of the Copyright, Designs and Patents Act 1988 This book is published by Grosvenor House Publishing Ltd 28–30 High Street, Guildford, Surrey, GU1 3HY. www.grosvenorhousepublishing.co.uk This book is sold subject to the conditions that it shall not, by way of trade or otherwise, be lent, resold, hired out or otherwise circulated without the author’s or publisher’s priorRead MoreCase Study148348 Words   |  594 Pages---------------------------------This edition published 2011  © Pearson Education Limited 2011 The rights of Gerry Johnson, Richard Whittington and Kevan Scholes to be identified as the authors of this work have been asserted by them in accordance with the Copyright, Designs and Patents Act 1988. Pearson Education is not responsible for the content of third party internet sites. ISBN: 978-0-273-73557-1 (printed) ISBN: 978-0-273-73552-6 (web) All rights reserved. Permission is hereby given for the material in this publicationRead MoreMarketing Management 14th Edition Test Bank Kotler Test Bank173911 Words   |  696 PagesMarketing for the 21st Century 1) Which of the following statements about marketing is true? A) It is of little importance when products are standardized. B) It can help create jobs in the economy by increasing demand for goods and services. C) It helps to build a loyal customer base but has no impact on a firms intangible assets. D) It is more important for bigger organizations than smaller ones. E) It is seldom used by nonprofit organizations. 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MODULE OUTCOMES You should be able to †¢ †¢ †¢ †¢ †¢ †¢ †¢ †¢ †¢ †¢ †¢ put the purchasing function in perspective fully explain all the supply management approachesRead MoreManagement and Study Unit41787 Words   |  168 Pagesinventory management Study unit 6: Study unit 7: Study unit 8: Study unit 9: iii MODULE AIM The aim of the module is to introduce you to purchasing management in the broader strategic supply management context, to help you understand the tasks and processes of the purchasing function in organisations and some of the key performance indicators thereof. 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We also would like to thank Professor Anders Sà ¶derholm and Professor Ralf Mà ¼ller for their initial guidance by commenting on our research proposal and providing us with some industry contacts. We would like to thank all interviewees and respondents who contributed their valuable time and useful information to this study. Last but not least, our classmates are entitled a ‘thank you’ for challenging our research study and providing us with valuable suggestionsRead MoreStephen P. Robbins Timothy A. Judge (2011) Organizational Behaviour 15th Edition New Jersey: Prentice Hall393164 Words   |  1573 Pagesmechanical, photocopying, recording, or likewise. To obtain permission(s) to use material from this work, please submit a written request to Pearson Education, Inc., Permissions Department, One Lake Street, Upper Saddle River, New Jersey 07458, or you may fax your request to 201-236-3290. Many of the designations by manufacturers and sellers to distinguish their products are claimed as trademarks. Where those designations appear in this book, and the publisher was aware of a trademark claim, the designations