The Hand Is the Instrument of the Mind free essay sample

The human hand, so delicate and so complicated, not only allows the mind to reveal itself but it enables the whole being to enter into special relationships with its environment. We might even say that man â€Å"takes possession of his environment with his hands†. (Montessori M, The Secret of Childhood, 1972, p 81) Maria Montessori stated that our hands are what put us as humans above the rest of the animal species. This is because humans are the only species to use their hands separately to their legs, and humans use their hands to create and change their environment to suit their needs. Our hands are not simply used instinctively, but are guided by our minds. Our minds are also guided by the development activities of the hand! That is to say, when we are born we all have the same basic hands, but our minds are what determine what we do with them. We will write a custom essay sample on The Hand Is the Instrument of the Mind or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page The work of our hands reflects our skills or intelligence, as the paintings of an artist reflect his creative skill, or the music of a pianist reflects his musically developed mind. Also our hands’ experience helps us to learn and develop our minds. Sensorial materials focus very much on using the hand to build the child’s intelligence. While building the Pink Tower or Broad Stair he is exposed to concepts such as height, depth, length and breadth. When his fingers feel the ‘Touch Boards’ and ‘Touch Tablets’ he learns concepts like rough and smooth. Holding the Baric Tablets teach him what light and heavy means. As he places his palms on the Thermic Tablets he will discover the difference between hot and cold. Using his hands he will shake the sound cylinders and his mind will be exposed to louder and softer. Our minds or brain form an idea, instruction or thought, our hands put these ideas into action. The brain continues to correct and perfect the hands creation until satisfaction in the end product is achieved. i. e. the hand carries out the brains desire and wishes. Therefore, it is important for the activities of the hand to be development perfectly whereby movement of the hand is refined. â€Å"The more delicate the work, the more it needs the care and attention of an intelligent mind to guide it. † The sensorial materials are designed to develop or train the senses, and it is this material that does the teaching through the childs sensorial manipulation of it. The materials are appealing to the child and are designed to prepare the child for future work. Because of the graded, (strong contrasts to more delicate differences) sequential order (easier to more difficult skills that build on one another) of the materials, the child’s ability to perceive things in a more refined way and ordered way becomes apparent. Opportunity for repetition is encouraged as repetition is what builds and exercise the senses, and builds up the intellectual information in the brain. It is agreed then that Montessori in stating; â€Å"The whole business of the mind is to guide the business of the hand† implies that must movement and development of the hand through means of practical and concrete manipulation is needed for the intellect to develop.

10 Fascinating Facts About Titanium

10 Fascinating Facts About Titanium Titanium is found in surgical implants, sunscreen, aircraft, and eyeglass frames. Here are 10 titanium facts you may find interesting and helpful. Titanium is named for the Titans in mythology. In Greek mythology, the Titans were the gods of Earth. The ruler of the Titans, Cronus, was overthrown by the younger gods, led by  his son, Zeus (ruler of the Olympian gods).The original name for titanium was  manaccanite. The metal was discovered in 1791 by  William Gregor, who  was a pastor in a village in South Cornwall of the United Kingdom called  Manaccan. Gregor reported his finding to the  Royal Geological Society of Cornwall  and published it in the German science journal  Crells Annalen. Usually, the discoverer of an element names it, so what happened? In 1795,  German  chemist  Martin Heinrich Klaproth independently discovered the metal and named it titanium, for the Greek Titans. Klaproth found out about Gregors earlier discovery and confirmed the two elements were one and the same. He credited Gregor with the elements discovery. However, the metal  was not isolated in pure form until 1910, by  meta llurgist Matthew Hunter of  Schenectady, New York, who went with the name titanium for the element. Titanium is an abundant element. It is the 9th most abundant element in the Earths crust. It occurs naturally in the human body, in plants, in seawater, on the Moon, in meteors, and in the Sun and other stars. The element is only found bonded with other elements, not free in nature in its pure state. Most titanium on Earth is found in igneous (volcanic) rocks. Nearly every igneous rock contains titanium.Although titanium is used in many products, nearly 95% of the metal that is purified is used to make titanium dioxide, TiO2. Titanium dioxide is a white pigment used in paint, sunscreen, cosmetics, paper, toothpaste, and many other products.One of titaniums characteristics is extremely high strength to weight ratio. Although it is 60% more dense than aluminum, it is more than twice as strong. Its strength is comparable to that of steel, but titanium is 45% lighter.Another notable characteristic of titanium is its high corrosion resistance. The resistance is so high, it is estimated ti tanium would only corrode to the thickness of a sheet of paper after 4,000 years in seawater! Titanium is used in medical implants and for jewelry because it is considered non-toxic and non-reactive. However, titanium actually is reactive and fine titanium shavings or dust are a fire hazard. The non-reactivity is associated with the passivation of titanium, which is where the metal forms an oxide layer on its outer surface, so the titanium  does not continue to react or degrade. Titanium can ossointegrate, meaning bone can grow into an implant. This makes the implant much stronger than it would be otherwise.Titanium containers may have application for the long term storage of nuclear waste. Because of high corrosion resistance, titanium containers may last up to 100,000 years.Some 24k gold isnt actually pure gold, but rather, an alloy of gold and titanium. The 1% titanium is not enough to change the karat of the gold, yet produces a metal that is much more durable than pure gold.Titanium is a transition metal. It has some properties commonly seen in other metals, such as hi gh strength and melting point (3,034  °F or  1,668  °C). Unlike most other metals it is not a particularly good conductor of heat or electricity and is not very dense. Titanium is non-magnetic.

Indian Ocean Raid in World War II

Indian Ocean Raid in World War II Indian Ocean Raid - Conflict Dates: The Indian Ocean Raid was conducted March 31 to April 10, 1942, during World War II (1939-1945). Forces Commanders Allies Vice Admiral Sir James Somerville3 carriers, 5 battleships, 7 cruisers, 15 destroyers Japanese Vice Admiral Chuichi Nagumo6 carriers, 4 battleships, 7 cruisers, 19 destroyers Indian Ocean Raid - Background: Following the Japanese attack on the American fleet at Pearl Harbor on December 7, 1941 and the start of World War II in the Pacific, the British position in the region quickly began to unravel. Beginning with the loss of Force Z off Malaysia on December 10, British forces surrendered Hong Kong on Christmas before losing the Battle of Singapore on February 15, 1942. Twelve days later, the Allied naval position in Dutch East Indies collapsed when the Japanese soundly defeated American-British-Dutch-Australian forces at the Battle of the Java Sea. In an effort reestablish a naval presence, the Royal Navy dispatched Vice Admiral Sir James Somerville to the Indian Ocean as Commander-in-Chief, Eastern Fleet in March 1942. To support the defense of Burma and India, Somerville received the carriers HMS Indomitable, HMS Formidable, and HMS Hermes as well as five battleships, two heavy cruisers, five light cruisers, and sixteen destroyers. Best known for his reluctant attack on the French at Mers el Kebir in 1940, Somerville arrived on Ceylon (Sri Lanka) and quickly found the Royal Navys principal base at Trincomalee to be poorly defended and vulnerable. Concerned, he directed that a new forward base be constructed on Addu Atoll six hundred miles to the southwest in the Maldives. Alerted to the British naval build up, the Japanese Combined Fleet directed Vice Admiral Chuichi Nagumo to enter the Indian Ocean with the carriers Akagi, Hiryu, Soryu, Shokaku, Zuikaku, and Ryujo and eliminate Somervilles forces while also supporting operations in Burma. Departing Celebes on March 26, Nagumos carriers were supported by a variety of surface vessels as well as submarines. Indian Ocean Raid - Nagumo Approaches: Warned of Nagumos intentions by American radio intercepts, Somerville elected to withdraw the Eastern Fleet to Addu. Entering the Indian Ocean, Nagumo detached Vice Admiral Jisaburo Ozawa with Ryujo and ordered him to strike British shipping in the Bay of Bengal. Attacking on March 31, Ozawas aircraft sank 23 ships. Japanese submarines claimed five more along the Indian coast. These actions led Somerville to believe that Ceylon would be struck on April 1 or 2. When no attack materialized, he decided to dispatch the older Hermes back to Trincomalee for repairs. The cruisers HMS Cornwall and HMS Dorsetshire as well as the destroyer HMAS Vampire sailed as escorts. On April 4, a British PBY Catalina succeeded in locating Nagumos fleet. Reporting its position, the Catalina, flown by Squadron Leader Leonard Birchall, was soon downed by six A6M Zeros from Hiryu. Indian Ocean Raid - Easter Sunday: The next morning, which was Easter Sunday, Nagumo launched a large raid against Ceylon. Making landfall at Galle, the Japanese planes moved up the coast to strike at Colombo. Despite the warning the previous day and sightings of the enemy aircraft, the British on the island were effectively taken by surprise. As a result, the Hawker Hurricanes based at Ratmalana were caught on the ground. Conversely, the Japanese, who were unaware of the new base at Addu, were equally taken aback to find that Somervilles ships were not present. Striking the available targets, they sank the auxiliary cruiser HMS Hector and the old destroyer HMS Tenedos as well as destroyed twenty-seven British aircraft. Later in the day, the Japanese located Cornwall and Dorsetshire which were en route back to Addu. Launching a second wave, the Japanese succeeded in sinking both cruisers and killing 424 British sailors. Putting out from Addu, Somerville sought to intercept Nagumo. Late on April 5, two Royal Navy Albacores spotted the Japanese carrier force. One aircraft was quickly downed while the other was damaged before it could radio an accurate spotting report. Frustrated, Somerville continued to search through the night in the hopes of a mounting an attack in the dark using his radar-equipped Albacores. These efforts ultimately proved fruitless. The next day, Japanese surface forces sank five Allied merchant vessels while aircraft destroyed the sloop HMIS Indus. On April 9, Nagumo again moved to strike Ceylon and mounted a large raid against Trincomalee. Having been alerted that an attack was imminent, Hermes departed with Vampire on the night of April 8/9. Indian Ocean Raid - Trincomalee Batticaloa: Hitting Trincomalee at 7:00 AM, the Japanese struck targets around the harbor and one aircraft conducted a suicide attack into a tank farm. The resulting fire lasted a week. Around 8:55 AM, Hermes and its escorts were spotted by scout plane flying from the battleship Haruna. Intercepting this report, Somerville directed the ships to return to port and attempts were made to provide fighter cover. Shortly thereafter, Japanese bombers appeared and commenced attacking the British ships. Effectively unarmed as its aircraft had been landed at Trincomalee, Hermes was hit around forty times before sinking. Its escorts also fell victim to the Japanese pilots. Moving north, Nagumos planes sank the corvette HMS Hollyhock and three merchant ships. The hospital ship Vita later arrived to pick up survivors. Indian Ocean Raid - Aftermath: In the wake of the attacks, Admiral Sir Geoffrey Layton, Commander-in-Chief, Ceylon feared that the island would be the target of invasion. This proved not to be the case as the Japanese lacked the resources for a major amphibious operation against Ceylon. Instead, the Indian Ocean Raid accomplished its goals of demonstrating Japanese naval superiority and forcing Somerville to withdraw west to East Africa. In the course of the campaign, the British lost an aircraft carrier, two heavy cruisers, two destroyers, a corvette, an auxiliary cruiser, a sloop, as well as over forty aircraft. Japanese losses were limited to around twenty aircraft. Returning to the Pacific, Nagumos carriers began preparing for the campaigns that would culminate with the Battles of the Coral Sea and Midway. Selected Sources World War II Database: Indian Ocean RaidCombined Fleet: Raids into the Indian Ocean Defense Media Network: Nagumos Indian Ocean Raid

Research paper Example | Topics and Well Written Essays - 2250 words

Research Paper Example William Faulkner wrote during the twentieth century and mostly chronicled the mentalities of the American South and the ways in which they had changed following the abolition of slavery as a social institution. The collective mentality of the South forms the story of much of Faulkner’s works. There is thus, a dark tone that he employs throughout his work. There is also an examination of the individual psyche being a symbol of the collective in Faulkner’s works. Faulkner also looks at the absurd elements of daily life and how they may after a point of time, due to habit, not appear absurd to a society anymore. This dark tone arises from the analyses of the human psyche that Poe attempts to effect in his work. In Poe’s world, it is the absurd that appears normal, thus destabilizing the world of the reader and presenting him with no clues as to what to expect after a certain point of time. Through an analysis of different aspects of the story, this paper shall argue that the society and its larger forces form the party of the victimizers rather than the characters Montresor and Emily. â€Å"The Cask of Amontillado† presents the story of two men, Montresor and Fortunato, who are interlocked in a struggle of petty power, even though Fortunato is unaware of the same. Having been insulted at a certain point of time by Fortunato, Montresor seeks to take revenge upon him through murdering him. With this in mind, he leads him through an underground hallway at the end of which he promises a rare cask of Amontillado. When they reach the end, Montresor chains Fortunato, leaving him to die there and the reader is made aware of the world’s ignorance at the end of the story. â€Å"A Rose for Emily† talks of a family of the American South which has died leaving just one member alive- Emily. She is very introverted and prefers to stay alone in the house without even paying her taxes and as a result of this, the town is surprised when she starts an affair with a man named Homer Barron. He is thought to leave her and life continues for Emily with the support of nobody but an African American servant. Her death however, reveals the decomposed body of Homer and makes the town aware of the entire history of the woman that they thought of as a symbol of stability amidst the great changes that were happening in their society. The narrative styles of the two stories are not completely similar and this has a lot to do with the fact that the change in the person of the narrative. The figure of the narrator in â€Å"A Rose for Emily† has been a subject of great critical debate since the publication of this story (Nebeker 3). The narrator changes roles quite frequently throughout the story. He or she masquerades as an all-knowing omniscient third-person figure for a large part of the story. Later, however, the readers are made to know that the narrator does not possess the knowledge that conventional third person narrat ors possess. This can be seen from the end of the narrative where the existence of the decomposed body of Homer is a new knowledge for the narrator as well. Thus, the narrator too morphs into a native of the town that the story is set in. this has implications for the kind of writing styles that are adopted by the two writers. While Faulkner writes stories that have long sentences, Poe writes using both long and short sentences. The long sentences are used while describing Fortunato

Research Paper Essay Example | Topics and Well Written Essays - 2250 words

Research Paper - Essay Example During the transportation, 20 percent of people died due to poor conditions. With some countries burning it in the early 1990s, due to the inhuman nature, human trafficking still exists only with a new name. According to the United Nations Office on Drugs and Crime, paragraph (a) under article 3, of the protocol to prevent, punish and suppress punishing of persons; human trafficking is the recruitment, haulage, harboring, intimidation of a person by use of abduction, fraud, deception, threat, force or by giving or receiving payments with the sole purpose of exploiting the person. The exploitations include sexual exploitation, labor exploitation, and exploitation for prostitution, servitude, slavery or removal of organs. Human trafficking covers all fields; however, the paper will give emphasis to trafficking of women a common and upcoming trend among many countries. Trafficking of Women is an abhorrent crime and currently many women fall into a victim of such instances due to many fa ctors. Advancement in technology among other factors such as economic conditions is the leading causes of trafficking (Shelley 2010, pp. 43). Consequently, many strategies get employed to curb the increasing trend especially among the developing countries. ... It is in this regard that desperate women fall victim and pass across borders into other countries with the sole purpose of sex work. Many women find themselves falling victim of such trafficking practices, when they are promised a better future, which later ends up to be as prostitution. Consequently, women get duped into trafficking due to drug trafficking. There are various organizations trafficking beautiful and attractive women for drug trafficking. This is a case scenario in south Asia and a substantial part of Europe, where girls are capture at a tender age and trained to supply drugs. Trafficking of women also gets promoted by worse economic conditions, which lead to poverty (Shelley 2010, pp. 50). Poverty remains a serious driving factor to trafficking of women. Women especially in developing countries are impoverished with many seeking for means of employment. It is from this perspective that when they are promised marvelous things oversees, they readily accept without know ing what waits. This, therefore, leads to trafficking of such women. Approaches in the current strategies to address human trafficking of women There are various approaches employed by various social groups, governments as well as nongovernmental organizations. One such strategy is the human right framework that outlines various human rights. Using the rights as a basis, various groups fight trafficking of women terming it as an inhuman activity. Some of the human rights include, The right to personal autonomy The right to enjoy psychological, sexual and physical health The right to work with adequate and just pay as well as excellent working conditions Freedom from forced labor and slavery The right not to be

What is Federalism?

What is Federalism? Federalism is a political system in which ultimate authority is shared between a central government and state or regional governments. Federalism is one of the two major principles based on the American version of representative democracy that distribute power, the other is separation of power. The political authority in America is divided between national and state governments this division is called federalism (Wilson, 2014). How federalism has evolved from its origins to the American political system of today The United States started off with a group of colonies that were under a British unitary system. The British government viewed it as a centralized power, a threat to their rights and liberties. The Constitutional Convention held in Philadelphia in 1787 faced the major problem of how to restrict the power of the central government and still provide it with the necessary power to protect national interests. The solution was to divide power between national and state levels of government resulting in federalism (Bodenhamer). When the Revolution was carried out the United States became a confederation covered by the Articles of Confederation. This system became unsuccessful so it was transformed into a federal system by the Constitution (Mount, 2010). The drafting of the Constitution by the Framers was opposed to by Antifederalist. The Framers thought it gave the national government too much power. The framers intended federalism to be a device for protecting personal liberty (Wilson, 20 14). Since the United States implemented federalism in 1787, it has progressed. Over time two major kinds of federalism have dominated the political theory. A debate over the meaning of federalism began after the Civil war, focusing on the interpretation of Article I, section 8 of the Constitution, the commerce clause. Out of this debate came the doctrine of dual federalism in which the national and state governments have defined areas of authority and separately especially over commerce. Congress would regulate interstate commerce and states would regulate intrastate commerce and each would be defined by the Supreme Court. They must defer single state commerce over to the state authority. States depend on the power of the federal government over foreign and military relations, state and foreign commerce. The second major kind of federalism involved the last paragraph of Article I, section 8 of the Constitution authorizing Congress to pass all laws deemed â€Å"necessary and proper† in carrying out the enumerated powers (Wilson, 2014). Today the federal government responsibilities are those that traditionally were the authority of the state government. They include education, social welfare policy, health care, and minimum wage. The growth of the federal government has caused an increase in spending, adjustments for inflation affecting state and local government. The full-time civilian workforce of the federal government is about the same as it was in 1960, while state and local government full-time workforce has more than doubled since 1960. The federal-state relation handles most national laws and policies. This complex relation in whole or partly fund, shape and administer programs. In American politics federalism has been central. The federal government depends on the states to provide senators and representatives through elections (Wilson, 2014). Factors that have allowed the concept of federalism to shape American political behavior Federalism political significance defines political justice, shapes political behavior, and directs humans towards a suitably civic combination of the two. The idea of federalism is important to the law of natural in defining justice and the natural right in defining the origins and proper constitution of political society. Federalism as a form of political organization has grown as a factor shaping political behavior. Federalism is a political force because it serves the principle that there are no simple majorities or minorities, but that all majorities consist of a collection of individuals and the consequence principle of minority rights not only protecting the possibility for minorities to preserve themselves but forces majorities to be combined rather than artificially simple. It serves those principles by emphasizing the consensual basis of the political entity and the importance of liberty in the constitution and maintenance of democratic republics. Both principles are especi ally important in an increasingly complex and interdependent world, where all people must live together, whether they like it or not and even desire to do so by majority vote. It is not surprising that people and states throughout the world are looking for federal solutions to the problems of political incorporation within a democratic framework. Federalism involves some type of contractual relationship of a presumably permanent characteristic that provides for power sharing, division around issues of sovereignty, and supplements, but does not seek to replace or diminish prior organic ties that they exist (Elazar, 1991). Factors that illustrate how the relationship between the states and the U. S. Federal government influences the creation of American policies overall In the original Constitution before the bill of rights the Framers attempted to define the relationship between the states and the federal government. In it the states powers were restricted. The relationship between the states and the U. S. Federal government influences American policies in that it clearly defines that people want local control over its police and schools, but the local control over their governmental services have been reduced by the federal regulations development of federal grants in aid (Wilson, 2014). In the United States the laws and actions citizens encounter on a daily basis involve all three levels of government. Zoning, traffic control, sanitation, educational administration, street repair and other services are primarily managed by local officials on the authority granted to them by the state. Voting procedures differ from state to state. Educational policies, criminal justice, business and professional regulation, public health and other important issues are under the control of the state government. Defense, foreign affairs, economic, monetary policy, welfare reform are all actions of national government. National government laws apply to individuals living within the national boundaries. State laws apply to the resident of those states. The constitution is the source of authority for national and state government reflecting the will of the people (Bodenhamer). The central government has defined powers in a federal nation, and has full authority over external affairs. The constitution gives the government exclusive power to regulate interstate and foreign commerce, coin money, provide the naturalization of immigrants, and maintenance of the military. The United States guarantees states a republican form of government ensuring that states cannot create a monarchy. The national government has judicial authority that resolves controversies between the states and between the citizens of different states. State and central governments may differ in areas of domestic policy where they have overlapping interests and needs. The state and national government can exercise power at the same time as in the parallel power to tax. Issues regarding national authority, not addressed by the constitution allows the states to take action as long as it does not conflict with the powers legally exercise by the central government. Issues on education, crime and punishment, health and safety and other important matters affecting the daily lives of citizens the constitution does not assign responsibility (Bodenhamer). Recognizing the potential for conflict surrounding concurrent power among levels of government the framers adopted measures to avoid them making the U. S. Constitution supreme over state constitutions enforceable through federal courts. The clause declared that the actions of the national government supreme whenever its power conflicted with the legitimate actions of the state. It also clearly prohibited states from exercising powers that were granted to the central government. In ratifying the Constitution the framers supported the bill of rights, the first ten amendments in efforts to restrain national governments from interfering with individual liberties. By listing the mutual obligations that each state owed each other the Constitution laid the ground rules for the relationship among the states. Finding the correct balance between national and state powers continues to be an issue in American politics. With each generation social and economic changes occur, there are shifts in p olitical values and the changing role the nation plays in the world will require changes and adjustments in how we treat federalism (Bodenhamer). Conclusion The agreement of the Constitution established a union of states under a federal system of governance. The Constitution has been debating over the issues of powers, privileges, duties, and responsibilities granted to national governments and reserved for the states and its people have shaped and been shaped by the nation’s political, social, and economic history of the United States (Boyd, 1997). The characteristics of federalism suits the changing nature of American society. The flexibility of the Constitution allows the nation to respond to changing circumstances (Bodenhamer). References Bodenhamer, D. J. (n.d.). Federalism Democracy. Retrieved August 7, 2014, from AIT website: http://www.ait.org.tw/infouse/zhtw/docs/demopaper/dmpaper4.html Boyd, E. (1997, January 6). American Federalism, 1779 to 1997: Significant Events. Retrieved August 8, 2014, from US Embassy: http://usa.usembassy.de/etexts/gov/federal.htm Elazar, D. (1991). Exploring Federalism. University of Alabama Press. Mount, S. (2010, January 24). Constitutional Topic: Federalism. Retrieved August 7, 2014, from U. S. Constitution: http://www.usconstitution.net/consttop_duep.html Wilson, J. Q. (2014). American Government: Brief version (11th ed.). Boston, MA: Cengage.

Customer benefit package (CBP) diagram for Gold’s Gym Essay

Gold’s Gym International, Inc. is an American chain of international co-ed fitness centers (commonly referred to as â€Å"gyms†). Each gym features with a wide array of exercise equipment, group exercise classes and personal trainers to assist clients. So the primary services of the Gyms is to provide a wonderful and professional environement for people who want to do bodybuilding and physical education. It is considered a landmark in the bodybuilding subculture. Gold’s Gym locations are equipped with cardiovascular and strength training equipment and offer group exercise classes such as group cycling, pilates, Latin dance, yoga and stretching through the company GGX (Gold’s Group Exercise) program. Many gyms also offer basketball, swimming pools and boxing studios so these are Gold’gyms’s peripheral service. 2. The mission of the Gold’gyms is to help people find their inner strengths to achieve goals. No matter what your fitness level is. Anything is possible when coming to Gold’gyms. 3. The strategy of the Gold’Gyms is to provide the best facilities for trainers and also bring benefits to membership. They focus on 4 â€Å"P†. Product : Equipment and training programs for health and fitness vary among facilities Certified staff and employees. Price: Membership fees and plans range depending on gym  $34.99 for a two-year commitment to $569 for a one-year membership that includes group sessions. Promotion: Gold’s Gym have their own website so we can easily find infortmation, searching for training progames and applying the a training course, also they have Tumblr, Facebook, Twitter Gold’s Gym Spotter App and Commercials. Everything is public so it gets closer to customers. Place : with 600+ gyms in 37 states and 30 different countries. Gold’gyms are gaining more and more customers every single year. 4. The competitive priorities of Gold’gym are: Currently have the 3rd largest market share. Has 600+ gyms in 30 countries. Have a history of being a body-building gym Recognizable logo. Large line of products in store. The favorite place for many celebrities. 5. The core competencies of Gold’gym is :  They encourage people to define their own strength no matter what their fitness level is. 6. The strategy that they used to win customers is : Providing the best environment for people who want to do bodybuilding. With their reputation, the Gyms always provide most professional space for trainer. With well-trained staffs and employees. Gold’s gyms have built their own images without any kind of lobby or PR. 7. Two key perfomances matrix which could be useful are : Full body analysis : This will help the Gyms to what will be the best method to people to train in the whole body. The body will be trained in fully and healthiest way. Focus on the 18-34 year olds : When people reach to 18, and from 18 to 25 years old: bonds and body structure are built quite good so it is the best time for them to do a professional bodybuilding, in additional, they also have many free time than others. From 25 to 34: They already have jobs so the pressure of job may effect their body so they really need to practice to relax and become healthier in order to work better. If the Gyms can focus on these two things, I believe that they can even gain more profits and become the best fitness centers in the world